{"id":11456,"date":"2022-11-21T07:00:00","date_gmt":"2022-11-21T07:00:00","guid":{"rendered":"https:\/\/xr-marketing.com\/que-es-el-marketing-navideno-y-sus-objetvos\/"},"modified":"2023-03-21T15:55:50","modified_gmt":"2023-03-21T15:55:50","slug":"christmas-marketing","status":"publish","type":"post","link":"https:\/\/xr-marketing.com\/en\/christmas-marketing\/","title":{"rendered":"Christmas marketing, are you ready for this time of year?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11456\" class=\"elementor elementor-11456 elementor-9226\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65840e32 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65840e32\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-304fcfc3\" data-id=\"304fcfc3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e7a7e29 elementor-widget elementor-widget-text-editor\" data-id=\"7e7a7e29\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Christmas is just around the corner, and with it comes one of the most important times for companies, as it represents sales, new customers, and therefore, higher profits.<\/p><p> But for this to be possible from now on, a good Christmas marketing strategy must be prepared. <\/p><figure class=\"wp-block-image aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/xr-marketing.com\/wp-content\/uploads\/2022\/11\/family-celebrating-christmas-2021-12-09-20-03-07-utc-1024x611.jpg\" alt=\"\" class=\"wp-image-9229\" srcset=\"https:\/\/xr-marketing.com\/wp-content\/uploads\/2022\/11\/family-celebrating-christmas-2021-12-09-20-03-07-utc-1024x611.jpg 1024w, https:\/\/xr-marketing.com\/wp-content\/uploads\/2022\/11\/family-celebrating-christmas-2021-12-09-20-03-07-utc-300x179.jpg 300w, https:\/\/xr-marketing.com\/wp-content\/uploads\/2022\/11\/family-celebrating-christmas-2021-12-09-20-03-07-utc-768x458.jpg 768w, https:\/\/xr-marketing.com\/wp-content\/uploads\/2022\/11\/family-celebrating-christmas-2021-12-09-20-03-07-utc-1536x916.jpg 1536w, https:\/\/xr-marketing.com\/wp-content\/uploads\/2022\/11\/family-celebrating-christmas-2021-12-09-20-03-07-utc-2048x1222.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><h3> <strong><strong>What is Christmas marketing?<\/strong><\/strong><\/h3><p> It consists of creating a strategy that brings your brand closer to potential customers in order for them to buy one or more products, exclusive for the holidays, from gifts, decoration and even food.<\/p><h3> <strong><strong><strong>What&#39;s your objective?<\/strong><\/strong><\/strong><\/h3><p> The main goal is to increase sales and generate higher profits, especially if we take into account that people tend to spend much more in this period, but it is also an ideal opportunity to gain the trust of new customers and thus retain them.<\/p><p> As for the newer brands, they take advantage of the holidays to make themselves known, and that is why awareness campaigns begin much earlier, since it is also a time of great competition. <\/p><figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/xr-marketing.com\/wp-content\/uploads\/2022\/11\/pexels-karolina-grabowska-5979450-1024x683.jpg\" alt=\"\" class=\"wp-image-9228\" srcset=\"https:\/\/xr-marketing.com\/wp-content\/uploads\/2022\/11\/pexels-karolina-grabowska-5979450-1024x683.jpg 1024w, https:\/\/xr-marketing.com\/wp-content\/uploads\/2022\/11\/pexels-karolina-grabowska-5979450-300x200.jpg 300w, https:\/\/xr-marketing.com\/wp-content\/uploads\/2022\/11\/pexels-karolina-grabowska-5979450-768x512.jpg 768w, https:\/\/xr-marketing.com\/wp-content\/uploads\/2022\/11\/pexels-karolina-grabowska-5979450-1536x1024.jpg 1536w, https:\/\/xr-marketing.com\/wp-content\/uploads\/2022\/11\/pexels-karolina-grabowska-5979450-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><h3> <strong><strong>How do you do a Christmas marketing strategy?<\/strong><\/strong><\/h3><p> In reality, digital marketing can be made up of more than one strategy, and we see these in different channels from a month, or months before Christmas arrives, in order to remind the customer that they must save to spend on gifts, dinners, clothes, and so on; in these cases the saying &#39;the sooner the better&#39; applies very well.<\/p><ul><li> <strong>Renew your catalog<\/strong><\/li><\/ul><p> If you are going to launch new products, this is the best time, since the excitement and expectations of brand new make customers much more interested in the news, and they can even advance their purchases.<\/p><ul><li> <strong><strong>Bet on the emotional<\/strong><\/strong><\/li><\/ul><p> Feelings and emotions are the protagonists of Christmas, families get together, friends celebrate and that makes us more empathetic with the needs of third parties, this is exactly where your strategy should focus to reach the hearts of your customers.<\/p><ul><li> <strong><strong><strong>Promotions and discounts<\/strong><\/strong><\/strong><\/li><\/ul><p> Something that everyone expects is to receive promotions and discounts from their favorite stores, in fact, this can be taken advantage of from the Good End, and extend it until the first days of January.<\/p><p> And you, do you already have everything ready for your Christmas campaign? Don&#39;t forget that if you need help you can <a href=\"https:\/\/xr-marketing.com\/cotizar\/\">contact<\/a> our #DreamTeam and together we will create great things to see your brand grow.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La Navidad est\u00e1 a la vuelta de la esquina, y con ello llega una de las \u00e9pocas m\u00e1s importantes para las empresas, pues representa ventas, nuevos clientes, y por lo tanto, mayores ganancias. Pero para que esto sea posible desde ahora se debe preparar una buena estrategia de marketing navide\u00f1o. \u00bfQu\u00e9 es el marketing navide\u00f1o? [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":10948,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[116,124],"tags":[138,117,139,133,140,123,141],"class_list":["post-11456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-en","category-social-media-en-2","tag-branding-en","tag-emprendedores-en","tag-facebook-en","tag-instagram-en","tag-planificar-contenido-en","tag-redes-sociales-en","tag-social-media-en"],"_links":{"self":[{"href":"https:\/\/xr-marketing.com\/en\/wp-json\/wp\/v2\/posts\/11456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xr-marketing.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xr-marketing.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xr-marketing.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/xr-marketing.com\/en\/wp-json\/wp\/v2\/comments?post=11456"}],"version-history":[{"count":0,"href":"https:\/\/xr-marketing.com\/en\/wp-json\/wp\/v2\/posts\/11456\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xr-marketing.com\/en\/wp-json\/wp\/v2\/media\/10948"}],"wp:attachment":[{"href":"https:\/\/xr-marketing.com\/en\/wp-json\/wp\/v2\/media?parent=11456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xr-marketing.com\/en\/wp-json\/wp\/v2\/categories?post=11456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xr-marketing.com\/en\/wp-json\/wp\/v2\/tags?post=11456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}