{"id":11472,"date":"2022-09-08T21:21:28","date_gmt":"2022-09-08T21:21:28","guid":{"rendered":"https:\/\/xr-marketing.com\/seo-y-sem-cuales-son-sus-diferencias-y-como-usarlos\/"},"modified":"2023-03-21T16:14:01","modified_gmt":"2023-03-21T16:14:01","slug":"seo-and-sem","status":"publish","type":"post","link":"https:\/\/xr-marketing.com\/en\/seo-and-sem\/","title":{"rendered":"SEO and SEM, what are their differences and how to use them?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11472\" class=\"elementor elementor-11472 elementor-8757\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10683f17 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10683f17\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f05d7d\" data-id=\"f05d7d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c1bcb09 elementor-widget elementor-widget-text-editor\" data-id=\"2c1bcb09\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>SEO<\/strong> or <strong>Search Engine Optimization<\/strong> refers to the set of techniques that are applied within a web page, with the aim of improving the position and results organically in search engines, increasing its visibility.<\/p><p> On the other hand, <strong>SEM<\/strong> or <strong>Search Engine Marketing<\/strong> is in charge of online campaigns on a website to improve visibility, that is, they are paid results.<\/p><h3 id=\"h-que-tipos-de-comercio-electronico-existen\"> <strong><strong><strong><strong>So what are their differences?<\/strong><\/strong><\/strong><\/strong><\/h3><p> The main difference between the two is the investment of money, however, there are more, some of them derived from it:<\/p><ul><li> SEO words are more difficult to position than in SEM<\/li><li> The results with SEM are immediate, while in SEO they become medium or long term.<\/li><li> In SEO the results can become permanent, and in SEM while the campaign lasts<\/li><li> In SEO there can be unexpected changes<\/li><li> With SEM the results depend on the quality of the ads or the investment<\/li><li> With SEO the results have to do with the Google algorithm<\/li><\/ul><h3 id=\"h-ventajas-y-desventajas\"> <strong><strong>Which one should I occupy?<\/strong><\/strong> <\/h3><figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"702\" src=\"https:\/\/xr-marketing.com\/wp-content\/uploads\/2022\/09\/search-engine-on-a-computer-2021-08-27-00-05-05-utc-1024x702.jpg\" alt=\"\" class=\"wp-image-8774\" srcset=\"https:\/\/xr-marketing.com\/wp-content\/uploads\/2022\/09\/search-engine-on-a-computer-2021-08-27-00-05-05-utc-1024x702.jpg 1024w, https:\/\/xr-marketing.com\/wp-content\/uploads\/2022\/09\/search-engine-on-a-computer-2021-08-27-00-05-05-utc-300x206.jpg 300w, https:\/\/xr-marketing.com\/wp-content\/uploads\/2022\/09\/search-engine-on-a-computer-2021-08-27-00-05-05-utc-768x526.jpg 768w, https:\/\/xr-marketing.com\/wp-content\/uploads\/2022\/09\/search-engine-on-a-computer-2021-08-27-00-05-05-utc-1536x1052.jpg 1536w, https:\/\/xr-marketing.com\/wp-content\/uploads\/2022\/09\/search-engine-on-a-computer-2021-08-27-00-05-05-utc-2048x1403.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><p> In our opinion, the best thing you can do is mix both, the secret is knowing when to use each one.<\/p><p> For example, when you need short-term results, the best thing is a SEM campaign, this will boost your website to appear in the first search results, although you should keep in mind that when you stop investing, this will no longer be the case.<\/p><p> This is where the SEO part comes in, because despite the fact that the results may take time, being published frequently will help to position yourself organically, in fact if you are starting, it is best to start with this strategy as soon as possible, so that , when you start to position yourself and gain visibility in the Google SERPs, include SEM campaigns.<\/p><p> As you can see, despite the fact that SEO or SEM strategies are different, they complement each other and this helps you to better optimize your results; don&#39;t forget that if you need help with your <a href=\"https:\/\/xr-marketing.com\/marketing-digital\/\">digital marketing<\/a> you can contact us and our #DreamTeam will come to the rescue.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Si est\u00e1s aprendiendo sobre marketing digital seguramente ya has visto los t\u00e9rminos SEO y SEM, los cuales, adem\u00e1s de populares, son necesarios dentro de las estrategias de marketing digital, y esa es la raz\u00f3n por la cual en este art\u00edculo te explicaremos qu\u00e9 es cada una de ellas:<\/p>\n","protected":false},"author":6,"featured_media":10906,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[143,145,116],"tags":[119,146],"class_list":["post-11472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-web-en","category-e-commerce-en","category-marketing-digital-en","tag-herramientas-digitales-en","tag-que-es-el-seo-en"],"_links":{"self":[{"href":"https:\/\/xr-marketing.com\/en\/wp-json\/wp\/v2\/posts\/11472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xr-marketing.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xr-marketing.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xr-marketing.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/xr-marketing.com\/en\/wp-json\/wp\/v2\/comments?post=11472"}],"version-history":[{"count":0,"href":"https:\/\/xr-marketing.com\/en\/wp-json\/wp\/v2\/posts\/11472\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xr-marketing.com\/en\/wp-json\/wp\/v2\/media\/10906"}],"wp:attachment":[{"href":"https:\/\/xr-marketing.com\/en\/wp-json\/wp\/v2\/media?parent=11472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xr-marketing.com\/en\/wp-json\/wp\/v2\/categories?post=11472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xr-marketing.com\/en\/wp-json\/wp\/v2\/tags?post=11472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}