What were the trends on Instagram and TikTok this 2022?

During 2022 we saw dozens of challenges, dances, tutorials, etc., all accompanied by the trending sounds and songs, and we even joined them on more than one occasion both on Instagram and on TikTok, but which were the most popular? .

instagram

Throughout this year, reels were a priority for brands and creators, since Instagram gave them greater relevance within its algorithm, especially if songs, hashtags, filters and trends were used, but which were the most popular?

• Hashtags:

On general topics:

• #instagood
• #fabulous
• #active
• #love
• #adorable
• #picoftheday
• #good morning
• #anniversary
• #tbt (throwback thursday)
• #art

Fashion :

• #instafashion
• #casual fashion
• #fashionist
• #instabeauty
• #instafashion
• #shoppingaddict
• #natural beauty
• #beauty and health
• #instastyle
• #facialcare

Business:

• #business
• #company
• #smallbusiness
• #entrepreneurs
• #goals
• #businesswoman
• #negociosonline
• #dreams
• #motivation
• #abundance

Marketing:

• #marketing
• #comes out
• #logo
• #branding
• #social networks
• #digital marketing
• #packaging
• #graphicdesign
• #Online store
• #marketingstrategy

Songs:

• 'As It Was', Harry Styles
• 'Despechá', Rosalia
• 'Friendships', Pascal Letoublon
• 'The Bachata', Manuel Turizo
• 'Come Check This', Fetish

Filters:

• 'Claredon'
• 'juno'
• 'Valencia'
• 'X-Prob-X II'
• 'Lark'
• 'Moon'

TikTok

Without a doubt, TikTok was the most popular platform during this 2022, creators, brands, small and large companies, communicators, and more joined it, since the level of reach it provides is very wide.

This allowed us to give us content of all kinds, but what were the most popular trends?

Songs:

• 'Despechá'- Rosalía
• 'Powerful' – Lyanno & Rauw Alejandro.
• 'The wall 720'- De la Ghetto, LENNY TAVAREZ
• 'Turn on the RMX camera'- Tiago PZK, fmk, official, Mau and Ricky.
• 'Swamp'-KingSavagge.

Most Popular Singers :

• Bad Bunny
• 'Despechá'- Rosalía
• 'Powerful' – Lyanno & Rauw Alejandro.
• 'The wall 720'- De la Ghetto, LENNY TAVAREZ
• 'Turn on the RMX camera'- Tiago PZK, fmk, official, Mau and Ricky.
• 'Swamp'-KingSavagge.
• bizarre
• Coldplay
• daddy yankee
• Harry Styles

Audios and challenges :

• "Oh Miguel, Miguel"
• 'I hope the Devil takes me'
• 'change voice'
• 'Merlin Dance'
• 'We painted the whole house…'

Hashtags :

• #follow
• #tiktok
• #foryoupage
• #duet
• #tiktok4fun

Now that you know everything that 2022 left us, you can see which trends you joined and hope that this new year will come many more that you can join in order to have a greater reach with your content.