Did you know that 4 out of 5 customers search to find local information to make a purchase or consume? This should be a compelling reason for you to start optimizing your SEO, or in other words, make your business appear in those searches.
Let’s talk about Local SEO
This strategy consists of promoting a business to local prospects and customers, positioning it in the first search results, whether through blogs, social networks or other resources.
How to do it?
1. Audit your local strategy:
Before you make any changes to your SEO strategy or before you start executing it, analyze in detail the advantages and areas of opportunity of your company, in this way it will be much easier to determine which way to go.
To make it easier for you to identify them, you can test your website to detect navigation or loading problems, analyze the presence of competitors in search engines, or measure your presence in search engine results pages.
2. Update your social networks:
Social networks have great power in the purchase decision of your customers, so you must keep them updated and link all your profiles to the Google account of your business, in this way you can connect with people who are looking for local businesses in your sector. .
3. Use correct metadata, titles and URLs
Each new page indexed to your site represents a new opportunity to be found in results pages.
Therefore, you must optimize each content using high-volume keywords in the URL, title, header and body of the text.
4. Optimize the internal structure of your website:
Doing so will help you raise your SEO ranking, as well as:
- Improve web browsing
- Help the information architecture and hierarchy of your website
- Distribute page authority and page ranking power
5. Create local content
Try to focus on local news related to your industry in order to attract the community, this also applies to create informative and educational content.
6. Your site must be mobile friendly
Most likely, users visit your website from their cell phones, and making that visit and navigation friendly for them depends on you.
Take action on the matter and start working on your SEO strategy to reach more and more customers and take your venture to the next level. Remember that if you need help at XR Marketing & Design we have the best team to support you and your business.